“We have found Zillow leads to be consistently strong compared to those from other sources. Zillow almost always provides complete information, which lets you know the information is coming from more motivated buyers. Making this investment frees me up to spend more of my time serving clients, rather than chasing down hundreds of leads that may never turn into sales.”
BoomTown ticks all of the boxes for training and support. Like Zillow Premier Agent, BoomTown has a library of training videos that covers sales, marketing, search engine optimization (SEO), social media, and ad writing. With professional podcasts, along with email and phone support, BoomTown is the place to go if you value training and customer service.
For each of the sources of free sales leads listed below, you will still have to put some work into creating a sales lead sheet in Excel or in your Customer Relationship Management (CRM) application if you use one. After reading this article you should have no problem compiling lists of companies for you to contact and I tackle the question of identifying contacts within each company in another article.
Lead Generation Software Tools: This free tool from HubSpot includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called "lead flows" — that'll help you turn website visitors into leads immediately.
What is wrong with just going through the phonebook in order to get free sales leads? It is a surprisingly simple idea and is not only free but also effective. Trying going to WhitePages.com and typing in your city and the kind of company you are looking to target to see what kind of results you get. This is the same as just picking up you copy of the YellowPages or WhitePages and going through it.
The problem is that information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
“We have found Zillow leads to be consistently strong compared to those from other sources. Zillow almost always provides complete information, which lets you know the information is coming from more motivated buyers. Making this investment frees me up to spend more of my time serving clients, rather than chasing down hundreds of leads that may never turn into sales.”
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
I've used many lead companies in the past that claim to deliver up to date and accurate lists but always fall short of their promises, www.goleads.com is the exception. By far www.goleads.com has delivered the most accurate leads I have ever used. Everyone we speak to has matched the criteria we wanted 100% and the wrong numbers and disconnects are almost non existent. From now on www.goleads.com is our lead source.
Preparation is the key to managing any productive meeting, but thorough preparation is vital to the success of any conference call. Preparation begins with the meeting agenda. In addition to ensuring the very quality and structure of agenda itself, the conference call leader must also have the agenda ready in sufficient time for advance distribution.  And, to ensure full participation and attendance, your agenda should include all vital statistics about the call, including dial-in numbers, passcodes and related information. You can almost guarantee that your call will get off on the wrong foot if participants lack the correct information to join in on the meeting.
Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.
This very lively and valuable training call happens every Thursday at 1:00 PM (Eastern). The number to call is 712-432-0075 and the Access Code is 656-2932#.  All of ATL's Founding Fathers join in the call each week.  If you want to share your success; ask any question you may have,  discuss a challenge you are experiencing or just tell us how awesome ATL is,  just dial *6 and then 1 and you'll be placed in the queue. No question is off-limits and your participation is what makes it a success! Don't miss this great weekly motivator!
Purchased leads, sourced through real estate lead generation companies, allow agents to focus on moving potential buyers and sellers through the sales funnel without wasting time on manual lead sourcing. We reviewed 12 top real estate lead generation companies that offer agents and brokers leads, landing on the top six in the industry based on price, advertising options, lead nurturing tools, and support.
Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.  
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Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
For each of the sources of free sales leads listed below, you will still have to put some work into creating a sales lead sheet in Excel or in your Customer Relationship Management (CRM) application if you use one. After reading this article you should have no problem compiling lists of companies for you to contact and I tackle the question of identifying contacts within each company in another article.
We just completed mailing #2. We signed up a "sell me now" listing and bought a property AND CLOSED ALREADY. Also, an attorney who was administrating an estate asked us to make a buy offer. The best thing is, these results are "lazy" opportunities. So far, we've just sent letters. I'm excited!. Chad and Jim have been incredibly helpful. The Mastermind Calls are golden.John
The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell. If not, you’ll have a difficult time getting your lead to the next lifecycle stage. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer.

In case you are not familiar with it, LinkedIn is like a Facebook for business, a networking site that connects millions of professionals and companies. It is a great resource for looking up both companies and individuals as it provides very robust search options that let you narrow down by location, industry and other criteria. A great feature of LinkedIn that I like is that it shows you related companies and contacts to help you find other people working in a specific company or similar people or companies.

Consumer behavior changes constantly, and so do opportunities for lead generation. That’s why it’s important to periodically revisit your strategies for capturing leads to take advantage of evolving consumer behavior and technical trends. That said, in addition to establishing a strong online presence, referrals, word-of-mouth recommendations, tradeshows, and networking are all still excellent sources of lead generation. But whether you’re contacting with prospective customers in person or online, you’re going to want to keep track of them digitally. We call that lead management. Let’s walk through getting your business started with it, shall we?


Customer journeys today are quite a bit different from a generation ago. Buyers are knowledgeable, they want to feel kinship with your brand, and they want you to answer their questions and respond to their needs —  but not until they’re ready. Crafting a solid lead generation strategy can help you find leads, separate the “ready to buys” from the “just lookings,” and nurture the qualified ones down the funnel and through your sales pipeline. It’s the difference between waiting for something good to happen to you, and getting out there to make your business grow.
Good content marketing entertains and informs with blog articles, social media posts, and other bite-sized content that adds something to readers’ lives and draws them to your brand. Small businesses in particular should remember that with a little know-how, a single piece of content is easily repurposed as a mini marketing campaign (or even a killer sales deck). Why constantly reinvent the wheel when you can keep riding the ones you’ve already made?

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current in the buying cycle, and their fit in regards to your business. Lead scoring helps companies know whether prospects need to be fast-tracked to sales or developed with lead nurturing. Lead scoring is essential to strengthening your revenue cycle, effectively drive more ROI, and align sales and marketing.
And the thing is, there are all sorts of unique cross-promotion opportunities available that marketers might miss. Let’s say you’re a running shoe company, for example. The obvious cross-promotion opportunity would be a sports store, right? But you could also partner with a gym or training facility, and target athletes in the places where they spend the most time.
It's tough to figure out if your lead generation strategy is working if you aren't looking at industry data. That's why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.

Whenever the call leader and any number of participants are in one central location, and all other participants are in one or more remote locations, extra attention must be paid to those who are remote. In this scenario, the call leader must battle the exclusion factor – wherein remote participants can inadvertently be made to feel alone and alienated.
“The economy has everyone at a four-way stop sign. No one is moving. So your No. 1 competition right now is the status quo. Forget ROI [return on investment] or cost or color or anything else. Every buyer will ask: ‘Does buying this product make sense for me?’ You’ve got to give him that reason.” Schiffman said, according to Microsoft Business Hub. 

The real estate CRM and automated marketing of BoomTown are important in the conversion process because agents are easily able to identify a lead’s status and engage a contact with targeted campaigns to nurture them through the sales cycle. BoomTown has one of the most robust CRMs in the real estate industry. With an included mobile app and email drip campaigns, you are able to stay connected to your leads all the time.
This very lively and valuable training call happens every Thursday at 1:00 PM (Eastern). The number to call is 712-432-0075 and the Access Code is 656-2932#.  All of ATL's Founding Fathers join in the call each week.  If you want to share your success; ask any question you may have,  discuss a challenge you are experiencing or just tell us how awesome ATL is,  just dial *6 and then 1 and you'll be placed in the queue. No question is off-limits and your participation is what makes it a success! Don't miss this great weekly motivator!
Agents can waste time and money trying to find buyer and seller leads manually. Discovering a quality resource for buying real estate leads gives agents a head start on sales and continually fills their funnel with potential clients. To help, we looked at 12 real estate lead generation companies to find the six best based on price, lead generation methods, lead nurturing tools, support, and ease of use.
If you need affordable residential and business data for your telemarketing and lead generation campaign, our calling lists are your answer.  We’ve expanded from our Classic Lists to bring you targeted lists with the demographics you demanded!   Our affordable lists are typically sold by state or zip code for very low prices, but we’ve introduced custom lists to bring even more value and give you a wider choice.

As an ATL subscriber, probate is now a pillar of your Real Estate business. Therefore, you should definitely consider taking this comprehensive, yet easily completed training that will allow you to add the Certified Probate Specialist (CPE) designation to your credentials.  Delivered in three 1-1/2 hour sessions over one week, this is a quick and easy way to learn pretty much everything you'll ever need to know to be the #1 probate real estate specialist in your market. You'll also receive a professional certificate indicating your new credentials.

“We have found Zillow leads to be consistently strong compared to those from other sources. Zillow almost always provides complete information, which lets you know the information is coming from more motivated buyers. Making this investment frees me up to spend more of my time serving clients, rather than chasing down hundreds of leads that may never turn into sales.”


With the new buyer it is important to note that your marketing efforts don’t end once a new lead comes into your system – what we call Top of the Funnel (TOFU) marketing.  Many companies do a good job at generating leads, but the problem is that most new leads are not ready to buy yet.  And if a sales rep does engage and the lead isn’t ready to talk with them, it reinforces the notion that marketing sourced leads are not great. As a result leads get lost, ignored, or snatched up by your competitors.


In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.

“The economy has everyone at a four-way stop sign. No one is moving. So your No. 1 competition right now is the status quo. Forget ROI [return on investment] or cost or color or anything else. Every buyer will ask: ‘Does buying this product make sense for me?’ You’ve got to give him that reason.” Schiffman said, according to Microsoft Business Hub.
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