3. After you listen to them tell you what their wants and problems are, offer them a solution and then a pathway to follow if they want to solve their problem. For example, you mentioned you really needed to do something about _______, if I could show you a way that would help with that, would you be open to it or are you not that serious about it right now? When they answer that they are serious, respond with, I have a video at ______, go through that to see if it is a fit or not and if it is or you have questions, call me back at _________. Note: You could also schedule how soon they plan on watching the video and follow back up with them if that is more your style.
Jigsaw is another fantastic resource for free sales leads. With a free account you can have access to their updated contact lists for various companies. A paid account allows you to see e-mail addresses but you can usually figure these out for yourself. Jigsaw is great if you do not know who to contact within a company and want to reach out to a whole bunch of folks to see if someone can connect you to the right person.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.