Given the criteria above, BoldLeads is the overall best of the available real estate lead generation companies because they provide territory-exclusive leads for only one agent per ZIP code at an affordable price, alongside excellent training and customer support. Plus, with a robust CRM that handles real estate leads from capture to sale, BoldLeads sets real estate agents up for success while saving them time and money.

At the end of the day, what’s most important is finding a lead gen provider with a proven track record, whose programs align with your sales and marketing needs. That might be us, or it might be one of our competitors. If you’re still in the research stages, deciding whether or not to outsource and where to invest your budget, check out some of our blog resources for demand gen marketers: 
BoomTown handles real estate lead generation with a mixture of managed digital and social marketing. Utilizing Facebook ads, Google AdWords, and mobile-optimized ads, BoomTown creates a lead funnel for you by managing ad campaigns, capturing the information of interested prospects, and adding those prospects to a CRM for lead nurturing. Additionally, they provide enhanced lead data like user behavior and social profile handles that make nurturing easy.
Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it's like to be a lead.

"TTS has been with GoLeads for over 5 years now. GoLeads has always been willing to go above and beyond for us. From originally providing leads and content for our website, to now managing our SEO and website directly with new content weekly and other wonderful landing pages, our business has grown. We get more compliments on our website and average about 4-10 new leads a month due to their efforts alone. Thanks to the constant support GoLeads offers and the updates, our web presence is better than ever. GoLeads works hard to make sure TTS is happy, and it shows in our bottom line."
BoomTown ticks all of the boxes for training and support. Like Zillow Premier Agent, BoomTown has a library of training videos that covers sales, marketing, search engine optimization (SEO), social media, and ad writing. With professional podcasts, along with email and phone support, BoomTown is the place to go if you value training and customer service.
BoomTown ticks all of the boxes for training and support. Like Zillow Premier Agent, BoomTown has a library of training videos that covers sales, marketing, search engine optimization (SEO), social media, and ad writing. With professional podcasts, along with email and phone support, BoomTown is the place to go if you value training and customer service.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.

BoomTown is missing a lower-cost option for smaller agencies and individual agents. Even though their lead generation marketing efforts and CRM combine the best use of communication and technology to produce a great product that stands out among real estate lead generation companies, BoldLeads or Real Geeks might be a better choice if budget is an issue.
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.
The beauty of lead management software is that it can help you capture information at a point of contact with your organization such as a landing page visit, white paper download, or email open. Based on the action, leads are scored and the next action defined. Having information about when and how your customers are interacting with your brand online allows you to create a one-to-one customer journey and helps your salespeople personally focus on well-qualified sales leads, while other leads can be automatically nurtured.
Real estate lead generation companies supply agents with lists of interested buyers or sellers that are then added to a customer relationship manager (CRM) for marketing and lead nurturing. We reviewed 12 lead generation companies, landing on the six best—including the best overall—based on cost, advertising, lead nurturing capabilities, and support.
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Search engines also provide lead generation options. Any business with a website can appear on a search engine listing for related searches, and visitors can then click a link and be taken to that company's website. However, some search engines also offer a pay-per-click lead generation option. The search engine posts a link to the company's website at the top of the search results form, making it much more likely that prospective customers will choose to visit that website. However, when a visitor does click the link the search engine charges that company a small fee, as opposed to the free 'general' listings. Companies that use pay-per-click advertising are advised to move cautiously at first, as an overly successful campaign can end up costing far more than expected!
If you are looking for a ready made list of companies with contact information, email address and phone numbers all set out for you to start calling then there is a good chance that you will have to pay for such a list (anywhere from 25 cents to over 1 dollar per contact). Apart from the expense, pre-built lists are often outdated and contain a lot of irrelevant information that may end up wasting time.
Sales pipelines are only as good as the leads you put into them. Fill your pipeline with quality leads, and it’ll reflect a sales team that’s actively closing deals and generating revenue. Fill the pipe with unqualified leads, and it’ll show sales reps working hard with not much to show for it because the leads are actually nowhere near ready to buy.

Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.  
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