Run pay-per-click (PPC) ads. PPC and landing pages are like peanut butter and jelly—they’re made for each other. PPC ads are your best bet to reaching the right type of prospects because they allow you to build focused and targeted ads to that specific audience. Having a specific landing page also significantly decreases your cost-per-click and improves your CTRs and time-on-page!
In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
For every industry there are plenty of websites and other ways to get free sales leads such as awards, events and industry associations. Just by doing a few Google searches you will be surprised at what you come up with in terms of finding lists of companies and even contacts for you to prospect. My own background is in IT and have have been a fan of using Deloitte's Technology Fast 500 list and the Inc. 500 and 5000 list.
Real Geeks helps agents hit the ground running with new leads. The robust CRM allows for customization of drip emails and SMS texts to reach out to buyers quickly and frequently without wasting time. Larger companies will appreciate the idle lead reassignment and lead-routing features that save time on contact distribution between agents. This ultimately decreases follow-up time.
Cost per acquisition advertising (e.g. TalkLocal, Thumbtack) addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions/acquisition, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead — i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints — by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.
Sales pipelines are only as good as the leads you put into them. Fill your pipeline with quality leads, and it’ll reflect a sales team that’s actively closing deals and generating revenue. Fill the pipe with unqualified leads, and it’ll show sales reps working hard with not much to show for it because the leads are actually nowhere near ready to buy.