In 2013, Pardeep Goyal left his corporate job launched an educational software startup together with his brother-in-law. He confesses that they expected they could “build any product for schools and make big profits”. They invested personal money, rented an office, got a team n board, and developed a product. Unfortunately, no one wanted to purchase their ERP software even though the product had all the necessary features and the price was competitive.

Also, make sure your niche is not too broad. If you don’t have an enormous startup budget, you will need to focus on solving one particular problem but doing it better than others. For example, if you choose to go into drop shipping, don’t try to become the next Amazon and sell everything from socks to TV sets. You won’t be able to compete with such giants.

Online businesses go far beyond building a Website. It’s not an: "if I build it they will come" business. Sure, you can have clients worldwide, but they have to find you before they can buy your goods and services. If not, it would be like Wal-Mart opening a new store with more products at deeper discounts, then locating it ten miles offshore in the ocean. Even if they offered a 50% discount off every item, nobody would make the trip to the store. You need to figure out how to get people to the store (the Website). In other words, you need to market the business and figure out how to get the store to the land where all the people are (translation – how to get people to your site).
The box subscription business has exploded. While it's nothing new, and it's been around for ages now, the overwhelming rise of the internet has breathed newfound life into this online business idea. What is a box subscription exactly? If you think back for a moment to one of the most viral box subscriptions businesses, you'll clearly recall the Dollar Shave Club. 
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