Do you need to build from scratch? Also keep in mind that depending on your particular business, it may or may not be necessary to build (or pay someone to build) a site from scratch. Especially when you’re in the early stages, options like Squarespace and Shopify simplify the process of setting up an ecommerce site by providing templates that don’t require much if any knowledge of HTML or coding.
Successful online businesses use different channels to promote their brand, but use strategies that integrate their activities on separate platforms together. Content marketing and social media marketing go hand-in-hand to attract users into clicking through to a business’ official website. In between image and video shares, social media posts can be used to regularly promote links to a business’ content marketing efforts, such as blogs, ebooks, and whitepapers.
This option eliminates the brand conception, monetization strategy and business model development, allowing you to jump right into business development and growth. While buying an established online business eliminates a lot of the early-stage foundational work, its success is still contingent on your ability to run and manage the business. If this option is appealing to you, here are three ways to buy an online business.