Website brokers (such as my company) are experienced in the sale of online businesses, have knowledge and expertise, tools and a broad network to draw from. Broker listings are usually pre-vetted using their due-diligence process, and they specifically look for legitimate, established sites with a stable income -- everything you should be looking for as a buyer.
When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated. (Remember you don't have any risk here of buying inventory because the sale has already been made).
Hey Luisa, I would first have a look around at what already exists in your industry and how you could differentiate yourself from it. For example, two of my favorite cooking channels on YouTube are Bon Appetit and Binging with Babish. Both of these live off of the personality of their presenters, together with a wide knowledge of food. See what new thing you could bring to the table and make decisions from there. Good luck!
Successful online businesses use different channels to promote their brand, but use strategies that integrate their activities on separate platforms together. Content marketing and social media marketing go hand-in-hand to attract users into clicking through to a business’ official website. In between image and video shares, social media posts can be used to regularly promote links to a business’ content marketing efforts, such as blogs, ebooks, and whitepapers.
Due diligence therefore lies with the buyer. If you aren't familiar with best practices, purchasing a business through an auction site should be approached with some caution. Quality listings are harder to determine, and shill bidding -- the practice of creating fake buyer accounts to bid on the site --  can artificially inflate the price of businesses that may not be worth the asking value.
A little due diligence is wise before you initiate contact. You want to make sure the online business is healthy. You can use tools like SEMrush to analyze website traffic and Open Site Explorer and Ahrefs to dive into its link profile. If the traffic and backlink profile look solid, you can then approach the owner. If there are any red flags, like a spammy link profile, then you will want to dive into your research a little deeper to determine if it’s even worth pursuing.
You can search through each online business for sale on the Shopify Exchange through filter categories like price, revenue, age, business type and industry, which can help you narrow down your search more quickly and they even categorize dropshipping businesses into their own section so buyers looking for that type of business model can find online dropshipping businesses for sale more quickly.
Website brokers facilitate the buying and selling of e-commerce businesses. Perhaps the seller doesn’t the time or inclination to deal with potential buyers. So he hires a broker to put the site up on the online marketing places or auction sites and handle any inquiries. There is a bit of security here in that because, more often than not, the broker has vetted the site before agreeing to try and sell it. He doesn’t want his reputation ruined if his client scams somebody.

Successful online businesses use different channels to promote their brand, but use strategies that integrate their activities on separate platforms together. Content marketing and social media marketing go hand-in-hand to attract users into clicking through to a business’ official website. In between image and video shares, social media posts can be used to regularly promote links to a business’ content marketing efforts, such as blogs, ebooks, and whitepapers.
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Successful online businesses use different channels to promote their brand, but use strategies that integrate their activities on separate platforms together. Content marketing and social media marketing go hand-in-hand to attract users into clicking through to a business’ official website. In between image and video shares, social media posts can be used to regularly promote links to a business’ content marketing efforts, such as blogs, ebooks, and whitepapers.
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