Preparation is the key to managing any productive meeting, but thorough preparation is vital to the success of any conference call. Preparation begins with the meeting agenda. In addition to ensuring the very quality and structure of agenda itself, the conference call leader must also have the agenda ready in sufficient time for advance distribution.  And, to ensure full participation and attendance, your agenda should include all vital statistics about the call, including dial-in numbers, passcodes and related information. You can almost guarantee that your call will get off on the wrong foot if participants lack the correct information to join in on the meeting.
Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.
I contacted an estate administrator last week for an investor client, and she offered to sell the house to him for what was owed on the property. I added on my commission. Then he wanted the stuff in the house and he offered a bit extra for it. He got a great deal without any competition. I’m delighted to have made a sale, and look forward to buying some great deals like this too!Norm

Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.


The real estate CRM and automated marketing of BoomTown are important in the conversion process because agents are easily able to identify a lead’s status and engage a contact with targeted campaigns to nurture them through the sales cycle. BoomTown has one of the most robust CRMs in the real estate industry. With an included mobile app and email drip campaigns, you are able to stay connected to your leads all the time.
In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.

This very lively and valuable training call happens every Thursday at 1:00 PM (Eastern). The number to call is 712-432-0075 and the Access Code is 656-2932#.  All of ATL's Founding Fathers join in the call each week.  If you want to share your success; ask any question you may have,  discuss a challenge you are experiencing or just tell us how awesome ATL is,  just dial *6 and then 1 and you'll be placed in the queue. No question is off-limits and your participation is what makes it a success! Don't miss this great weekly motivator!

With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads.  Advertisers bid on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.
I wanted to share my quick success story with you. I sent my first 92 probate mailers out last week and I already have three appointments on properties that represent roughly One Million in listing volume. These appointments ALL came from sellers who were responding to the mailer. I am calling the leads this week and can't wait to see what the results of picking up the phone and reaching out to this group will be.Robbie
Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.
I was trying to get started and called you with questions. I got your voicemail and decided to dig into your website. What I found was TREMENDOUS! The videos are first rate, the subscriber resources page is well done and the FastTrack videos were outstanding! I spent an evening reading the probate FAQ’s and was blown away with the info. You've answered my prayers. I wanted a 1 Stop Shop for the probate business and I hit a home run finding your service! Thanks.Brad
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As an ATL subscriber, probate is now a pillar of your Real Estate business. Therefore, you should definitely consider taking this comprehensive, yet easily completed training that will allow you to add the Certified Probate Specialist (CPE) designation to your credentials.  Delivered in three 1-1/2 hour sessions over one week, this is a quick and easy way to learn pretty much everything you'll ever need to know to be the #1 probate real estate specialist in your market. You'll also receive a professional certificate indicating your new credentials.
Winning that business is all about relationship building. That’s true for B2C businesses, and it’s true for B2B, as well. With so much information at their fingertips, customers research and form opinions on brands and products well before they make contact with salespeople and enter what we traditionally think of as a customer journey. So when they do make contact, customers are looking for something more than an old-fashioned sales pitch. They want to trust your brand and feel good about buying what you’re selling. It’s on you to earn that trust and build a relationship with each customer.
When you’re deciding which list is right for your campaign, it’s important to understand the goals of your cold calling campaign. Whether you’re setting appointments, providing information, or selling directly over the phone, having the right demographics to target is vital.  Consider these things as you’re choosing your list, and make sure you are prepared with a proper dialer after you purchase call lists.
The real estate CRM and automated marketing of BoomTown are important in the conversion process because agents are easily able to identify a lead’s status and engage a contact with targeted campaigns to nurture them through the sales cycle. BoomTown has one of the most robust CRMs in the real estate industry. With an included mobile app and email drip campaigns, you are able to stay connected to your leads all the time.

Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales.  Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you. To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
I wanted to share my quick success story with you. I sent my first 92 probate mailers out last week and I already have three appointments on properties that represent roughly One Million in listing volume. These appointments ALL came from sellers who were responding to the mailer. I am calling the leads this week and can't wait to see what the results of picking up the phone and reaching out to this group will be.Robbie
Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it's like to be a lead.
BoomTown handles real estate lead generation with a mixture of managed digital and social marketing. Utilizing Facebook ads, Google AdWords, and mobile-optimized ads, BoomTown creates a lead funnel for you by managing ad campaigns, capturing the information of interested prospects, and adding those prospects to a CRM for lead nurturing. Additionally, they provide enhanced lead data like user behavior and social profile handles that make nurturing easy.
If you'd like to learn how to form and operate successful committees, destined to be more productive and less prone to conflict, the Project Committee Toolkit is the right training course for you. Brought to you by the publishers of ITtoolkit.com, this easy course gives you both the lessons and the tools you need to be a better committee leader and organizer. Start for free now!.
If you need affordable residential and business data for your telemarketing and lead generation campaign, our calling lists are your answer.  We’ve expanded from our Classic Lists to bring you targeted lists with the demographics you demanded!   Our affordable lists are typically sold by state or zip code for very low prices, but we’ve introduced custom lists to bring even more value and give you a wider choice.
I was trying to get started and called you with questions. I got your voicemail and decided to dig into your website. What I found was TREMENDOUS! The videos are first rate, the subscriber resources page is well done and the FastTrack videos were outstanding! I spent an evening reading the probate FAQ’s and was blown away with the info. You've answered my prayers. I wanted a 1 Stop Shop for the probate business and I hit a home run finding your service! Thanks.Brad
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