Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
BoomTown is missing a lower-cost option for smaller agencies and individual agents. Even though their lead generation marketing efforts and CRM combine the best use of communication and technology to produce a great product that stands out among real estate lead generation companies, BoldLeads or Real Geeks might be a better choice if budget is an issue.
The particular type of list you’ll need to reach your campaign’s goals depends on various factors, including your target market and the people on your sales team. You can narrow your target market by identifying your most and least profitable clients and examining their demographics. Whether you need home owners, a certain age range and income level, or enterprise level businesses, we’ve got you covered.
Thanks, Ray! This information is awesome to spread to my down-line! Maybe if they hear how to respond to their leads from you, they will start listening to just how important this topic is! It can be the reason that you grow your business on a continuous level or fighting every month to get just one new person into their down-line! Thanks for sharing!
3. After you listen to them tell you what their wants and problems are, offer them a solution and then a pathway to follow if they want to solve their problem. For example, you mentioned you really needed to do something about _______, if I could show you a way that would help with that, would you be open to it or are you not that serious about it right now? When they answer that they are serious, respond with, I have a video at ______, go through that to see if it is a fit or not and if it is or you have questions, call me back at _________. Note: You could also schedule how soon they plan on watching the video and follow back up with them if that is more your style.
Jigsaw is another fantastic resource for free sales leads. With a free account you can have access to their updated contact lists for various companies. A paid account allows you to see e-mail addresses but you can usually figure these out for yourself. Jigsaw is great if you do not know who to contact within a company and want to reach out to a whole bunch of folks to see if someone can connect you to the right person.
REDX is a real estate lead generation company specializing in For Sale by Owner (FSBO), For Rent by Owner (FRBO), foreclosure, and expired leads costing $39 to $79 per month. REDX is niche-specific among real estate lead generation companies because they’re the only provider on our list that focuses on these type of listings. Therefore, REDX is best for agents focusing on niche market leads like FSBO, FRBO, foreclosures, and expired listings.
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.
Free sales leads are not that hard to find at all but you do need to do some work in order to be able to turn them into cold call lists. In this article I will show you some of the main resources professional sales people and lead generation organizations use in creating lists of companies to cold call. As you will see, most of the information you need to get started making cold calls is right at your fingertips!