We believe lead generation is a partnership, where we act as the data and prospecting arm of your existing sales team. To support this partnership, we won’t sell you a program if we think ours services are a bad fit, and we take full responsibility for lead accuracy: if we don’t provide accurate, up-to-date contact information, we’ll replace the lead(s) for free. TechnologyAdvice offers specialized programs for TOFU, BANT, and Highly Qualified Leads, predictive scoring, nurturing, account-based marketing, and more.
Unsurprisingly, the more revenue a company has, the more leads they generate. The differences are most drastic at the highest and lowest end of the spectrum: 82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month, whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.
“We have found Zillow leads to be consistently strong compared to those from other sources. Zillow almost always provides complete information, which lets you know the information is coming from more motivated buyers. Making this investment frees me up to spend more of my time serving clients, rather than chasing down hundreds of leads that may never turn into sales.”
We all know that leads are like water. Without water, you cannot survive … much less thrive and without leads, your career will also dry up. Truthfully, unless you’ve got a steady, predictable pipeline of new customers, from sources such as probate leads that put you in touch with sellers who MUST sell a property to complete the probate, you might as well spend your time updating your Facebook page all day 🙂
Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers. Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
You should be prepared for every call before picking up the phone. Be proactive and learn everything you can about a consumer before cold-calling him or her. Research is a crucial part of every marketing strategy and will allow you to tailor your sales pitch to specific individuals. Entrepreneur Magazine notes you can just use a basic Google search to find some background information. In most cases, you’ll be able to find social media profiles and blogs so you can learn personal details that will help your sales representatives make successful calls.
1. Call them back as quickly as possible. If you get their voicemail, leave a voicemail saying, “Hey, this is ____, you visited my website at ____ and I am just calling you to let you know there is a real person behind the website. If I can help you in any way, call me back at ______.” If you want to be more vague, and raise curiosity and probably the amount of calls you get back, you can leave this one, “Hey, this is ______, I was referred to you, you can reach me at _______”.
Online quizzes have been around for years, but many marketers still haven’t discovered their potential for lead generation. They’re powerful because they’re so compelling—visitors actually have fun filling them out, and then get super curious about the results. (“Why yes, I do want to know which piece of IKEA furniture best represents my personality.”)
Free sales leads are not that hard to find at all but you do need to do some work in order to be able to turn them into cold call lists. In this article I will show you some of the main resources professional sales people and lead generation organizations use in creating lists of companies to cold call. As you will see, most of the information you need to get started making cold calls is right at your fingertips!
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.