Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user's name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click "Submit" to become a lead. (Hint for HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here).
Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
As the leader of a conference call, it is your obligation to ensure that all participants are aware of the expected conference call etiquette. Have you ever been part of a conference call where effective communication is interrupted by "music on hold" or those "clicks" that can only be typing sounds. This can be frustrating to all parties, but with the creation of ground rules for call participation, you can achieve a more productive, courteous and timely meeting.
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