Market Leader stands apart from BoldLeads and Real Geeks because they do not resell leads to different agents in the same location. Zillow Premier Agent offers the same lead count guarantee as Market Leader, but the 48-hour lead return option of Market Leader enables agents to preview contacts and give them back. No other lead generation company on our list allows contact returns.
The quality of leads from a large site like Zillow or Trulia can be an issue because property pages appear at the top of search results on Google, and the people viewing these listings might only be window-shoppers. If wasting time or money verifying leads is a problem for you, then you might want to try Market Leader because there is a 48-hour lead return guarantee.
“We have found Zillow leads to be consistently strong compared to those from other sources. Zillow almost always provides complete information, which lets you know the information is coming from more motivated buyers. Making this investment frees me up to spend more of my time serving clients, rather than chasing down hundreds of leads that may never turn into sales.”

1. Call them back as quickly as possible. If you get their voicemail, leave a voicemail saying, “Hey, this is ____, you visited my website at ____ and I am just calling you to let you know there is a real person behind the website. If I can help you in any way, call me back at ______.” If you want to be more vague, and raise curiosity and probably the amount of calls you get back, you can leave this one, “Hey, this is ______, I was referred to you, you can reach me at _______”.
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With managed online and social media advertising, Real Geeks ads drop visitors off at landing pages with conversion-optimized lead magnets. Real Geeks boasts a comprehensive platform with IDX website templates that are easy to edit with high-conversion lead capture forms. Converted buyers are then tracked through a robust CRM that nurtures contacts through the buying cycle with marketing automation.
We believe lead generation is a partnership, where we act as the data and prospecting arm of your existing sales team. To support this partnership, we won’t sell you a program if we think ours services are a bad fit, and we take full responsibility for lead accuracy: if we don’t provide accurate, up-to-date contact information, we’ll replace the lead(s) for free. TechnologyAdvice offers specialized programs for TOFU, BANT, and Highly Qualified Leads, predictive scoring, nurturing, account-based marketing, and more.
There are plenty of companies out there who are happy to take your money in order to provide you with what they promise are seemingly inexhaustible numbers of companies and contacts for you to call. While I don't suggest that you never pay for leads, you should always look at your return on investment (ROI) after the fact and make sure your money was well spent. For each list, how many sales opportunities did you create and how many deals did you close?
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

How do you do that? You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time. This section goes into a bit more detail on some of the common tactics for inbound lead generation.


Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers.  Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
BoomTown handles real estate lead generation with a mixture of managed digital and social marketing. Utilizing Facebook ads, Google AdWords, and mobile-optimized ads, BoomTown creates a lead funnel for you by managing ad campaigns, capturing the information of interested prospects, and adding those prospects to a CRM for lead nurturing. Additionally, they provide enhanced lead data like user behavior and social profile handles that make nurturing easy.
You also may want to consider internal factors, like making sure all of your sales reps have hot leads to work, rewarding top-performing reps with the most promising leads, or other strategies that work for your business and culture. Different sales organizations distribute leads differently, but however you choose to handle it, lead management tools can help.
Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it's like to be a lead.
By definition, there’s less room at the bottom of the funnel than at the top, so manage your leads wisely to ensure that only active, qualified sales leads make it to the bottom and into the pipeline. Otherwise you’re going to flood your sales pipe with leads that aren’t actually ready to buy. They’ll sit still and clog the pipeline, taking up time your sales reps should be spending working active deals.
ZPA lets agents pay to have their profiles appear as the only contact on listings when buyers search for available properties on Zillow, Trulia, or StreetEasy. When a prospect wants to contact an agent for more information, they can do so directly from the listing by filling out the on-screen form; there is no need for a user to navigate to a separate landing page. ZPA guarantees exclusive inclusion for members, though this has not been confirmed.
I have been trying to do probate sales for 2 years and in that entire time, I only closed 2 probate sales. After subscribing to receive probate leads from All The Leads and (most importantly) completing the Probate Mastery 1-on-1 Training, I have already been able to close four probate sales in 2015. I highly recommend you make ALL THE LEADS a vital part of your business.Bill
One of the benefits of REDX is that the Vortex CRM is included with the price of the leads. Because leads by themselves are not helpful if you cannot track and monitor movement through the sales cycle, Vortex includes filters, tags, and statuses to streamline lead nurturing. Also, Storm Dialer—REDX’s auto-dialer—is included to help agents make prospecting calls. For agents wanting more in-depth features like lead reports, Real Geeks and BoldLeads are better options.
The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell. If not, you’ll have a difficult time getting your lead to the next lifecycle stage. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer.
BoomTown ticks all of the boxes for training and support. Like Zillow Premier Agent, BoomTown has a library of training videos that covers sales, marketing, search engine optimization (SEO), social media, and ad writing. With professional podcasts, along with email and phone support, BoomTown is the place to go if you value training and customer service.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Cost per acquisition advertising (e.g. TalkLocal, Thumbtack) addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions/acquisition, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead — i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints — by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.
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