Developing a strong internet presence is a key part of lead generation. This is often accomplished using inbound marketing techniques like content marketing, website forms, and search engine optimization. These are topics unto themselves, but they boil down to using content that you publish to drive prospective customers back to your website. The digital age has made it easier for companies to research and understand their prospective leads. When you get a bead on what buyers want and need, you can tailor your online presence to better draw them in. From there, it’s important to develop and nurture relationships with them, which we’ll talk more about in a later section of this article.
I wanted to share my quick success story with you. I sent my first 92 probate mailers out last week and I already have three appointments on properties that represent roughly One Million in listing volume. These appointments ALL came from sellers who were responding to the mailer. I am calling the leads this week and can't wait to see what the results of picking up the phone and reaching out to this group will be.Robbie
Winning that business is all about relationship building. That’s true for B2C businesses, and it’s true for B2B, as well. With so much information at their fingertips, customers research and form opinions on brands and products well before they make contact with salespeople and enter what we traditionally think of as a customer journey. So when they do make contact, customers are looking for something more than an old-fashioned sales pitch. They want to trust your brand and feel good about buying what you’re selling. It’s on you to earn that trust and build a relationship with each customer.
As an ATL subscriber, probate is now a pillar of your Real Estate business. Therefore, you should definitely consider taking this comprehensive, yet easily completed training that will allow you to add the Certified Probate Specialist (CPE) designation to your credentials. Delivered in three 1-1/2 hour sessions over one week, this is a quick and easy way to learn pretty much everything you'll ever need to know to be the #1 probate real estate specialist in your market. You'll also receive a professional certificate indicating your new credentials.
Jigsaw is another fantastic resource for free sales leads. With a free account you can have access to their updated contact lists for various companies. A paid account allows you to see e-mail addresses but you can usually figure these out for yourself. Jigsaw is great if you do not know who to contact within a company and want to reach out to a whole bunch of folks to see if someone can connect you to the right person.
The quality of leads from a large site like Zillow or Trulia can be an issue because property pages appear at the top of search results on Google, and the people viewing these listings might only be window-shoppers. If wasting time or money verifying leads is a problem for you, then you might want to try Market Leader because there is a 48-hour lead return guarantee.
For each of the sources of free sales leads listed below, you will still have to put some work into creating a sales lead sheet in Excel or in your Customer Relationship Management (CRM) application if you use one. After reading this article you should have no problem compiling lists of companies for you to contact and I tackle the question of identifying contacts within each company in another article.